Reasons why you should go for Meme Marketing

 

Memes have become the voice of social media today, and they are at the heart of many brands' marketing efforts. Memes' marketing potential is recognised by both individuals and businesses, and they are used in practically every branding and marketing plan. Everyone is seeking an efficient meme marketing plan in the middle of the boom of social media. You can take the help of a social media agency to do effective meme marketing.

What exactly are Memes?
Before we go into meme marketing, let's define the term "meme." Richard Dawkins created the term "meme" in 1976, when he claimed, "How an idea may propagate and have a grip on popular culture (audience) much like genes can proliferate" (shareability). A meme can be a tagline, a joke, or even a GIF/video with reference to popular cultures, such as a TV show (The Office, Friends, Big Bang Theory etc.) or a movie.

About Meme Marketing
Meme marketing is the use of memes to advertise your business. It's a lighthearted method to connect with your audience or following and allows you to interact with your readers. Memes are incredibly relevant and engaging to the majority of social media viewers. It offers marketers a big edge in boosting their brand narratives and messaging.

The Benefits of Meme Marketing
In a world where consumers bypass commercials, it is tough to create a relationship with difficult-to-reach clients. Memes are one method to connect with them. There are various benefits to employing memes or meme marketing, including:

Memes are a low-cost kind of content
Memes are simple to make and do not always have to be unique. By reusing current content, digital marketers may save time and engage their customers/followers. Memes that take an analogy from a TV show or movie are quite likely to become viral. There is no need to be worried about resolution or design when it comes to memes.

Memes Have a Broad Reach
The extended reach is one of the key advantages of employing memes. Memes are relevant to almost everyone, and they may reach a big audience with the appropriate hashtags. Most significantly, meme material is more shareable than commercials and may help you enhance the visibility of your company.


Memes have a high rate of recall
We only recall things that are significant to us or that pique our interest. Good memes can persuade you to put down your phone and interact with it rather than skimming through it. We are more likely to recall things that have been shared by our friends or that make us laugh out loud. If it was a flawless meme, the user is likely to remember your brand. Although not all people who enjoy your memes will become clients, they will remember your brand and think about what you have to offer.

Memes Boost Engagement
Likes, shares, comments, and brand recall are all up! Meme marketing satisfies all of these requirements while also expanding your social media followers. Users may not mind if a meme is occasionally tied to a service or product. In this case, balance is critical. You can apply the 75/25 rule, which states that 75% of memes should be generic and 25% should be relevant to your service/product. You can take the help of a digital marketing agency in Delhi to do effective meme marketing.


How to Create a Meme Marketing Strategy?

Target Audience
This is one of the very earliest and oldest traditional marketing suggestions offered by all marketers, and it is really significant. Memes are about connecting not just with the brand and the issue, but also with the audience. If you produce a meme that is not relevant to your target demographic, you may not receive a lot of interaction. Understanding your audience and knowing what they can relate to will result in a high level of engagement.

A Business's Voice
Memes convey what your brand believes in an oblique way. As a result, it is critical to adhere to your Brand's principles. Everyone wants to use viral memes since they assist with traffic and engagement. However, it is critical to verify that the meme is true to your brand. Choose your memes carefully.

Non-Offensive
As entertaining as the memes are, be sure they are not disrespectful to any group or culture or include any inappropriate phrases. This might backfire and reduce the value and trust of your brand. Please reconsider and make the correct decision if you create such a meme.

Simple to understand
Keep memes basic; don't complicate them. Nobody enjoys convoluted memes. Today's viewers may not spend much time comprehending things. Create a meme that anybody should be able to comprehend. Keep things as basic as possible.

Use viral trends to your advantage
Creating popular memes is one of the meme marketing methods that may help you gain a lot of traction. The meme market is constantly saturated with one or more hot memes. Try to make use of this in your content marketing approach. Make certain that it does not contradict your brand's voice.