How to get your startup noticed on social media

Social media is one of the most popular marketing tools for attracting funding, talent, and customer interest. But with a startup, you have a bold idea, few resources, and no online presence. Achieving social media fame can be your gateway to getting your startup off the ground. For an easier approach, you can also hire the best social media agency in Delhi to help you with the process.

Here are some strategies to help you get off the ground and build a social media presence:

Set clear goals

With so many social media platforms available, choose the platform that is most commonly used by your target audience. For example, LinkedIn would be the best choice for B2B companies or brands with more engaging products, Instagram and Facebook. maybe considered. The key is to research where your target audience spends the most time and focus on that.

Whichever platform you choose, make sure you learn how to optimize the tools the platform provides.

LinkedIn – Earlier only influencers could post articles on LinkedIn. Now everyone is provided with that convenience and a lot more to build credibility.

Facebook Live - Facebook Live is a feature that allows your audience to hear directly from the company. It can be used in many ways like a product launch, education, training, and generating interest in your startup.

Post regularly

One of the most important ways to get attention on a social media platform is through daily posts. Some experts even recommend posting three times a day for maximum engagement. Just post consistently, with whatever posting schedule you can stick to. Posting consistently will increase brand awareness, and brand trust and also increase followers.

Relationship building

The only way to top social media accounts isn't just through numbers. Posting alone can never be enough. One has to reach out and engage with potential customers, other startups in the same space, and critics. Don't just think of boring statistical or promotional posts all the time. Give customers new ideas, information, and vision about your brand. Consider sharing your vision of your brand, links to your current blog, networking, and other content. Social media is one of the most powerful tools for reaching out and creating collaboration.

Respond

The golden rule of social media is to give feedback, whether it's a simple comment, message, question, or criticism. You should listen more than talk. Listen to the needs of your customers in your niche. Find out what customers aren't getting at. Be vigilant and try to fill a gap that your company or industry can fill.

Feedback is the most powerful tool if it is adapted and listened to.

To automate

Use a variety of online posting tools to make the process easier and faster to get the posting process back in line. Set up a calendar for each month, noting holidays and other major events and marking posting dates. While one has to respond and interact regularly on a daily basis, automated posting and scheduling can free up the rest of your month to build a startup.

Hone Brand Messaging

While it can be easy and tempting to post pretty pictures of your products and brands, consistent brand messaging across platforms will improve brand exposure, and brand awareness and build trust. You are thus building a customer base of people who resonate with your brand.

By sending consistent messages you will be attracted to the target market. Connecting influencers and well-known social media personalities to your startup is an effective way to quickly grow your reach and amplify your brand. You will find your ideal customer only when you have a clear message.