5 Actionable Tips To Collect Social Media Feedback

 When running a business, you must be aware of how important customer feedback is in improving your business and making it more relevant to the customers. Listening to and acting upon the customers’ feedback grows your brand credibility and people will be willing to trust in your brand more when they see you acting upon the feedback. A great social media agency in Delhi understands the importance of feedback and always finds innovative ways to gain more sources and ways to collect valuable outputs from the customers. This article will give you some actionable ideas through which you can collect more feedback from your customers.

Host Focus Groups
Focus groups are created for different segments of audiences and by analyzing your different audience demographics, you can create a focus group for a particular group of audience and learn their insights about your brand. Google+ circles help segment your audience based on their geographic location and industry, etc. Organizing a Facebook or Instagram Q&A also gives you useful information about the users’ perspectives. Also, as focus groups require feedback from the audience that fits in specific criteria, the participants also feel special and thus become more actively involved with your brand. So not only do you get the feedback you need but also get active user engagement as well.

Polls And Surveys
Polls and surveys are a great way to get the opinions of your customers and audiences regarding any critical issue that you may like to work on as a brand. Also, the polls and surveys don’t always have to be about critical issues but you can also conduct some fun this or that surveys to find out the preferences of your audience and their opinions. Keep the polls and surveys engaging so that the audience finds them interesting and engaging. The valuable feedback that you receive from the polls can be used on improving your service and you may also receive some innovative suggestions on how you can improve the brand or the direction you can move in to maintain long-term relations with your customers.

Make Use Of Social Listening
Social listening is the process of keeping an eye out for all the mentions of your brands as well as your competitors’ brands. By actively social listening, you can get an idea of what people are talking about your brand and you can also give constant support to your customers if you read their feedback regularly. Also, when you monitor what people are talking about your competitors, you can also capitalize on the customers who are not satisfied with other products and services. Get to know why other customers are dissatisfied with the competitor’s services and see if you can find a better solution for them. At the very least, you can at least learn how to differentiate yourself from other brands.

Ask Inputs From Industry Experts
The purpose of using social media is not just to reach a vast audience but also to expand your network. So you can use the social media platform to strengthen your network and ask for advice from the best. You can skip Google for once and connect with the industry leading experts on social media and get their insights on how you can improve different aspects of your business. This way you are not only getting feedback and information from an industry expert but also strengthening your network by connecting with someone influential in the field. A good social media agency in India will focus on building strong relationships with influential people in the same network.

Develop Marketing Personas
Creating personas is a big part of inbound marketing. To develop the personas, you can take the help of your social communities to answer some questions based on which you can narrow down different customer personas, and based on those responses you can develop your customer success strategy. In the questions, you can ask about different demographic information, ask their pain points and everything they find valuable in your service, and such similar questions. You can also take an interest in their personal preferences so that you can get an inclination towards their likes and dislikes.